Poliambulatorio Chirurgico Modenese PCM is one of the most important day-surgery centers in Italy with more than 14 specialties and a strong focus on ophthalmology and eye laser threatment. The online marketing activity developed with WeBizz since 2012 represented a great opportunity for Poliambulatorio Chirurgico Modenese in terms of brand visibility and acquisition of new customers through targeted campaigns across all the online channels (social, Google..). We really appreciated WeBizz positive and propositive approach and their qualifications and continued professional updating - which is a fundamental requirement in the web ecosystem where changes can happen very quickly.

We have been working together with WeBizz since early 2012. We are leader in B2B information technology services with strong focus on spare parts management and digital solutions for public administration. WeBizz structured online marketing approach allowed us gain visibility in the B2B vertical through integrated campaigns across all the online channels (Google, Social, direct marketing...). One of the most successfull activities was the direct marketing campaign for the promotion of SyAnthus, a new Sygest technology targeted to Public Administration for the automatic creation of digital modules and documents. Through this campaign we launched a series of graphic e-mails in the forms of "informative pills" which helped our audience understand advantages and legal aspects of our solution and familiarise with Sygest brand in a constructive positive approach.