1. Mobile-Friendly Website: be sure your website is optimized for mobile devices with immediate information and easy navigation
  2. Be straightforward: mention your audience in your website “Are you a business owner?… Are you a PA?…. This way your visitors will be able to know if they are in the right place
  3. Create Valuable Content: use your online channels (website, blog, YouTube videos, social media pages..) not only to promote and sell your services but also to give your visitors useful information (insights, trends, advises…)
  4. Use LinkedIn Groups: LinkedIn Groups can be powerful communities where to share your content and create some interactions.
  5. Do not forget all your stakeholders in your communication: you want to talk to the business owner or to the responsible manager but you could also develop specific actions for example for your customers’ employees (especially if they are the ones who will use your services) or for your suppliers.