This summer presents incredible opportunities for launching successful campaigns on Google Ads.

But before you jump in there are a few things you have to know about how to effectively use Google Ads to maximize your market share and increase your reach. Here are five sizzling summer tips.

1. Get Your Keywords the Best They Can Be

The summer is a busy time for online ads. If your headlines and keywords are basically the same as everyone else you won’t stand out.

If you want a high Clickthrough Rate (CTR) and improved conversions you should make your text and keywords as effective and targeted as possible (Source: Neil Patel). One way to do this is to ensure that you focus on keywords which are more heavily searched in the summer and at specific times of the summer.

For example, ahead of Labor Day you can do keyword research on last year’s big trends leading up to Sept. 1.

Here’s a great free tool to help you optimize your keywords.

2. Make Your Brand Pop

When people think of summer they imagine days at the beach and ice cold beer, but for many people summer is also a time of hard work.

The best distraction from hard work is a little bit of fun. That’s why tapping into pop culture and famous celebrities and musicians can make your brand pop in a huge way.

Just check out search trends on hot celebrities or important events to get an idea of how big this can be. Conversion rates are not always as high on this but linking your campaign to a famous big story can get your brand major publicity (Source: Whole Wale).

3. Get Mobile

Google Ads have been updated in many ways to make them more easy to set up and use via your mobile. You can now add and edit ads straight from the app and do much more on the go.

You can deal with everything from Smart Bidding to changing keywords that aren’t working all from the comfort and convenience of your smartphone.

In addition, focusing your campaigns on mobile users is a great idea. More people outdoors in the great weather means more people scrolling on their phones! (Source: Google).

4. Harness the Power of the Growth in Remote Work

One of the biggest changes this summer is all the people who will be working remotely instead of going into an office.

If your campaigns can tap into that, it can see enormous success.

The best way to get a leg up on the competition for tapping into remote work is to focus on the aspects of your product or service that could be marketable to those working remotely.

(Source: Clever Campaigns)

5. Revitalize Your Campaigns

Pay-per-click (PPC) advertising gives a website owner money when an ad is clicked and gives the advertiser clicks in return. It’s important to make sure your campaigns are up-to-date and fresh.

If you offer a product or service that’s related to summer in any way, then emphasize that.

If you sell furniture of all kinds, emphasize the outdoor patio furniture and spending time in nature during the summer.

6. Set the right expectations

If you will keep collecting leads from your website, be sure you will be able to manage them in a proper way. Let them eventually know that you took a break and you will contact them as soon as you are back. Do not forget to thank them for their patience.

This should be also implicit if you are running campaigns and are pushing people to contact you in this specific moment. Set up call to actions that you are able to manage during vacation. For example, actions such as “Download our Summer Whitepaper” will allow you to increase your leads base and create value for them with some automation. Building a clear “summer path” for your leads will avoid frustration and will make them feel your presence even if you are away.

6. Trigger automated actions

Google Ads and the other main advertising platforms offer powerful tools to schedule automatic changes in your campaigns and in your pubblications. For example, you can easily schedule your post pubblication on Facebook; you can enable and disable limited time promotions on Google Ads.

Automatic actions are really precious if you want to assure some changes to your campaigns or to your social media pages on some days where you could not be there to materially implement them.

7. Use bid adjustment

A bid adjustment allows you to show your ads more or less frequently based on where, when, and how people search. This is really useful as you can take into consideration seasonality changes in your customers’ behaviours – for example, if you expect peack of conversions for summer promotion waves.

8. Use summer mood but reminds the back to school

Use a summerish look in your images, social media posts, website but also encourage your customers to think about their “post vacation” and “Back to school”. Consider that during the summer your customers can have more time to think about how to improve their autumn and winter life. This is a precious moment to create in them this kind of interest.