Landing Pages

This is an example of landing page we created for our lead generation activity. The goal of the landing page was to focus on a specific web marketing service (creation of Google Ads Campaign) with the possibility to order it online.

Landing Page Structure

We placed at top of landing page:

• the value proposition (creation of a web campaign in 48 hours even in different languages)
• reviews from customers (they help increase conversion rate)
• contact form to request the landing page.

We then described the service and insert some information of our company with a case study.

At the end of the page customer could see our pricing table.

5 Keynotes

• References from your customers in terms of reviews and case study can help attract other customers
• Reviews can be more effective if placed at top of the page
• Pricing can give an immediate idea of service terms
• A landing page should not have more than one call to action (CTA)
• Contact form should be short – only essential fields