B2B Web Marketing Strategy: B2B buyer personas
When it comes to create a website the most challenging part can be to define the website’s information architecture. This task is not connected to programming, web site development… these activities will come later and will be adjusted according to the content structure we have…
5 B2B Web marketing tips
Mobile-Friendly Website: be sure your website is optimized for mobile devices with immediate information and easy navigation Be straightforward: mention your audience in your website “Are you a business owner?… Are you a PA?…. This way your visitors will be able to know if they…
Why my keyword is not performing well in Google Ads – 3 possible reasons
Few days ago I was talking to a B2B customer about the performance of their Google Ads campaign. This company offers very technical graphic services to companies and decided to create one single Google Ads Search campaign including all their services. Overall performance of the…
5 SEO Tips for a B2B web site
Mobile Optimization: from the analysis on our B2B customers’websites more than 60% of traffic comes from mobile devices. In some cases, this number is even higher than 80%. This means that from one side your B2Bs search on Google from their mobiles when they want…
Inspiring Girls: WeBizz happy to be a Role Model
Yesterday WeBizz was excited to be part of Inspiring Girls in Bari: founder Isabella Federico was appointed Role Model and invited to share WeBizz’s story with an audience of about 200 people (young students, teachers, managers and other Role Models – women who achieved great…