8 Sizzling Summer Tips for your Google Ads Campaigns
This summer presents incredible opportunities for launching successful campaigns on Google Ads. But before you jump in there are a few things you have to know about how to effectively use Google Ads to maximize your market share and increase your reach. Here are five…
B2B Marketing is About to Undergo a Massive Transition: Are You Ready?
Business-to-Business (B2B) marketing is undergoing major shifts that are crucial to understand for the future. In order to position your business most effectively, there are several transformations worth examining in the B2B marketing sphere. B2B marketing is far different than B2C (Business-to-Consumer) marketing. This isn’t…
The Benefits of YouTube Shorts for B2B
YouTube matters for B2B marketing in a very big way. Every day, more than one billion hours of video content is consumed globally on YouTube. In the one minute that it might have taken you to read these first few sentences 500 hours of videos…
Google’s Policy on Tracking Cookies and Chrome Could Have a Big Impact On Your Business
If you want to succeed on the internet, you need to know about Google and master its services. From Google Maps to Google Ads, this tech behemoth dominates the whole field. When it comes to advertising online, Google is crucially important because it controls what…
Harnessing the power of employees influencers on social media like TikTok and Instagram
TikTok is a highly popular app that lets users share short edited videos. The app gives users the opportunity to post content using different voices, soundbytes and music clips as well as extra effects and filters that emphasize their message. It’s particularly popular among the…
Train for the jobs of the future in less time and for less money with Google Career Certificates
When most of us think of Google we think of a place to search for answers to our most common and urgent questions. But this powerful search engine and data company is also an excellent place to get an education. Google’s Career Certificates programs quickly…