AI Gives Massive Boost To Online Shopping
Artificial Intelligence (AI) is transforming every area of society right now, and that includes making online shopping much more personalized, attractive and irresistible. Giving a Boost To E-Commerce The era of AI is here to stay and it’s now making itself felt strongly in the…
Google’s AI Chatbot Is Impressive But Also Controversial: Here’s Why…
Artificial intelligence (AI) has already begun to assert itself as daily reality in people’s homes, jobs and lives. Google aims to create AI mechanisms that can act on behalf of users and accomplish sophisticated tasks. Google’s new chatbot AI tool LaMDA has proven to be quite…
8 Tips To Use Google Trends To Improve SEO
What is Google Trends? Google Trends is a free tool that provides data and graphs about the popularity of specific search terms used on Google and YouTube. You can use Google Trends to: Find out what the hottest recent trends are. Identify trending topics or…
A story from the pandemic. Worldwide audience and record sales For Teatro San Carlo’s Online Premiere of Cavalleria Rusticana
Christmas is coming, and we would like to create a nice mood with a beautiful story which took place 2 years ago in December, during the pandemic. This story was shared by Webizz CEO Isabella Federico in her TechTuesday update for the Italian Chamber of…
The Top B2B Social Groups According to Forrester
If you’re trying to maximize your B2B opportunities, there are some great social media channels to check out. What you’re looking to find all depends on the size of your business, field, location and business model, but there are some excellent platforms and forums out…
8 Groundbreaking SEO Tips You Need to Know About
There are important new trends in Search Engine Optimization that every digital marketer in B2B needs to know about. These eight trends are going to be key in order to drive traffic to your site and attract new customers. 8 Essential New SEO Tips 1….
Create an interactive catalogue in a few minutes
Would you like to give a touch if innovation and interactivity to your PDF catalogue or brochure? Then this piece is for you. We had the pleasure of interviewing Arielle Sikabwe from Paperturn, an innovative company which developed an advanced platform for the creation of…
Google Analytics Hits a Roadblock
After Being Declared Illegal In Austria And France, Google Analytics Was Banned In Italy Specifically, Google Analytics is now being banned in some European countries due to infringing European Union (EU) GDPR privacy laws. Google Analytics G4 is a new update that was supposed…
This Year’s Top Highlights of Google Marketing Live 2022
Google Marketing Live is Google’s main global event for the advertising industry. The annual event took place online on May 24, and presented important insights for digital marketers around the world. New ad models, business engagement and creative solutions were the highlights of this event,…
A New Era in Analytics With Google Analytics G4
Google Analytics G4 is a new analytics tool from Google that could have a big impact on European businesses operating online with Google tools in terms of privacy concerns. G4 is going to replace the previous universal analytics tool and this includes many benefits, particularly…
Why Consent Mode Matters for Businesses
We’re in the middle of an online shopping gold rush, and businesses have immense opportunities they can take advantage of. However, in the middle of these amazing opportunities, businesses also have responsibilities around privacy and data protection. That’s where Google’s new Consent Mode settings come…
Developing a Top-Notch B2B Google Ads Strategy
Business-to-business (B2B) is all about business transactions between companies. Instead of marketing to consumers you are marketing to other businesses. Developing a top-notch B2B Google Ads strategy is all about focusing on the best ways for a company to sell its products to other companies….