This Year’s Top Highlights of Google Marketing Live 2022
Google Marketing Live is Google’s main global event for the advertising industry. The annual event took place online on May 24, and presented important insights for digital marketers around the world. New ad models, business engagement and creative solutions were the highlights of this event,…
A New Era in Analytics With Google Analytics G4
Google Analytics G4 is a new analytics tool from Google that could have a big impact on European businesses operating online with Google tools in terms of privacy concerns. G4 is going to replace the previous universal analytics tool and this includes many benefits, particularly…
Why Consent Mode Matters for Businesses
We’re in the middle of an online shopping gold rush, and businesses have immense opportunities they can take advantage of. However, in the middle of these amazing opportunities, businesses also have responsibilities around privacy and data protection. That’s where Google’s new Consent Mode settings come…
Developing a Top-Notch B2B Google Ads Strategy
Business-to-business (B2B) is all about business transactions between companies. Instead of marketing to consumers you are marketing to other businesses. Developing a top-notch B2B Google Ads strategy is all about focusing on the best ways for a company to sell its products to other companies….
3 Top Back-to-School Advertising Trends You Need to Know About
As parents get ready to send their kids back to school, there are important advertising trends that you should be aware of. Despite the effects of lockdown and the pandemic, there is still plenty of momentum brewing up ahead of the school season. The truth…
Boosting in-store sales with online ads
6 strategies to master your online presence and drive sales to your stores Increasing in-store sales isn’t easy, but with the right approach, you can see significant results very quickly and for much less money than you might think. The following guide is about how…
Show compelling images together with you Ad on Google
Dynamic Image Extensions and Image extensions (now in beta) are a great feature in Google Ads, which allows you to show an image when your ad shows up in Google. Both extensions can boost your advertising impact and value by showing visually relevant information that…