Would you like to give a touch if innovation and interactivity to your PDF catalogue or brochure? Then this piece is for you.

We had the pleasure of interviewing Arielle Sikabwe from Paperturn, an innovative company which developed an advanced platform for the creation of interactive content. Arielle will provide us with practical information on the creation of an online interactive catalogue (also called flipbook).

 

  • Hi Arielle, would like to introduce yourself?

My name is Arielle and I am a Sales and Marketing Assistant at Paperturn.

  • What is Paperturn 

Paperturn is an international company based in Denmark. We strive to be the world leader in the flipbook industry as a brand that’s built on sustainability, with a focus on integrity, community and customer care.

  • Can you explain in easy work what a flipbook is?

A flipbook is an interactive and engaging online publication. It has the look and feel of a real, page-turning publication with page-turning sound effects and page shadows. It can also contain an array of features such as videos, pop-ups, lead forms and many more interactive features.

  • Why would you recommend to use a flipbook instead of a PDF?

As mentioned before, a flipbook can present content in an engaging and interactive way, and there are several reasons why an online flipbook is better than a PDF:

  • Online flipbooks have a host of insightful statistics and analytics on publication performance, while PDFs do not.
  • If you make a mistake in your online flipbook, you can use the overwrite function, which automatically updates the original link you shared, with the new file. With a PDF, you’d have to make the changes, save the PDF and re-upload to your website or resend the PDF as an attachment. 
  • Online flipbooks give you the opportunity to add many interactive features: videos, hyperlinks, pop-ups, advertising banners, a lead capture form, a shopping cart and more.

You don’t have the same interactive capabilities with a PDF file.

  • Besides catalogues, can you mention some other strategic usages of a flipbook? for example, material to share with resellers and sales team…

A flipbook can be used for onboarding materials, corporate annual reports, online menus, programs for sport games, gift guides, service and pricing brochures, photographer portfolios, property brochures for real estate etc.

  • Are there any technical skills required to create a Flipbook?

As long as you know how to use the Internet, you can easily create a flipbook with Paperturn for free. 

  • What does a company need to create a Flipbook? 

All they need is a document that can be converted into a PDF file. We’ve also created an optimal upload specifications guide for our clients to help them when uploading their documents to Paperturn – for optimal results.

  • How long does it take to create a flipbook?

It takes a few minutes for a PDF to be converted into a flipbook. From there, you can customise your online flipbook’s background, colours, logo, domain name and add more of our interactive and engaging features.

  • Can you mention some interactive features of a Paperturn flipbook? for example, polls, surveys, contact form… Do you have any examples?

Lead capture form to collect leads; advertisement banners to highlight company promotions; pop-ups to add extra information; videos to showcase products & services, venues, processes and more; shopping cart to sell products / services via your flipbook.

  • How much money is needed to create a flipbook and how does it work… yearly subscription..

The 14-day online flipbook trial is totally free. After that, the subscriptions start at $10 / month. 

The price of the subscription depends on how many flipbooks you’d like to have; whether it’s a PRO or Basic account; and whether you choose to pay monthly or annually. You can always upgrade to more flipbooks / the subscription type later on if needed.

  • Would it be possible to navigate a Flipbook offline?

As it’s an online, subscription based service, you can’t have your flipbook offline. This is how we ensure the quality of your publication on all devices and browsers, regardless of any updates.

  • where is the flipbook techically hosted? on Paperturn servers…

All of our publications are hosted on Amazon servers (Amazon Cloud Services) which guarantee reputable, high-quality security measures. 

  • Are there any GDPR issue which could raise with a Flipbook?

No, we are compliant with all data protection principles. The GDPR serves as our “north star” as our CEO likes to put it. We have a Legal Portal, where our clients can read all about our global privacy program which is based on the most comprehensive and advanced data protection regulations in the world.

 

  • Can you mention a nice example of b2c flipbook?

This is one of our many b2c flipbook examples”

    • Can you mention a nice example of b2b flipbook?

This is one of our clients flipbooks, in which we added some of our features – such as the company’s logo, background music, an advertising banner, a newsflash icon, a pop up and a GIF.