A digital flipbook is a way to present material online that makes readers feel like they are flipping through an actual book, page-by-page.

It increases reader engagement and makes your B2B experience more appealing to potential clients.

An HTML5 flipbook provides a great viewing experience for everyone and does a lot to draw business your way. This format gives a way that digital pages can be flipped virtually on a computer, smartphone, tablet, giving the feeling of movement and increasing engagement. (Source: Paperturn).

Three Simple Steps to Make a Flipbook:

  1. Convert the document into PDF format;
  2. Use a Flipbook platform such as Designrr to make the Flipbook from the PDF.
  3. View and/or share the document (Source: Flipsnack).

The Advantages of Flipbooks for B2B

Converting a PDF to a flipbook is very interesting and gives you many advantages. You can customize your publication and generate more engagement and interactivity with your audience.

This includes things such as:

  • Setting dynamic and captivating backgrounds
  • Adding logos and branding
  • Embedding videos and visual content
  • Using GIF animations and popups to entertain and stimulate readers
  • Inserting links to relevant pages and external sources
  • And much more fascinating and easy-to-do techniques! (Source: Paperturn).

 8 Flipbook Examples

Here are some excellent examples of flipbooks that can grow your B2B success:

  1. Ebooks
  2. Product Catalogs
  3. Magazines
  4. Service proposals
  5. Reports
  6. Photo Albums
  7. Portfolios
  8. Travel guides

The Best Ways to Publicize Your Flipbook 

The most effective way to share your flipbook is via linking. Links are much easier to add into text, email or post to social media.

You can also send your flipbook as a direct download link available on any device, embed it on your website or generate a QR code for your digital flipbook.

All of these are excellent ways to get businesses looking at your flipbooks and engaging with them. (Source: Dot.vu).

Why Flipbooks Matter More Than Ever for Your B2B Strategy

The internet has brought about numerous changes in the way we buy, sell and consume. This includes how businesses buy sell and consume.

All transactions and interactions in the digital market are done through electronic devices.

The digital environment is full of sales opportunities for B2B.  It is essential to find and know your target audience in order to choose the best way to reach it.

Today, the company that does not have a presence in the digital world loses enormous sales opportunities.

The digital market is extremely dynamic, with innovations appearing all the time and flipbooks are a perfect example of that.

That’s why it’s important to be always up to date with current market trends and how flipbooks are changing the game, especially if you are part of the B2B world (Source: Flippingbook).

Flipbooks and B2B: A Match Made in Marketing Heaven

The digital market is part of everyone’s daily life and that’s especially true in the B2B world.

Knowing your audience well, and making the correct use of tools and trends in the area, such as using flipbooks boosts your chances of standing out and profiting.

Flipbooks are a way to propagate and publicize your business, whether it is a product or a service. You will definitely see higher returns and more engagement.

There are several platforms available for creating flipbooks.  Do some research, and find an ideal partner for your company. You won’t regret it! (Source: Flipsnack).