Many people think of Facebook as a place to have fun and stay in touch with friends and family.

But it’s also a great place to boost your business and access new markets via Facebook Live. Choosing to go with a paid livestream on Facebook can be the magic ingredient your business or organization needs to thrive, particularly during these tough times.

Broadcasting an event, production or meeting online brings you access to the whole world and gives you many useful tools to analyze, boost and target your event so that it’s widely accessible and attracts a diverse, large audience. 

Whether you’re organizing a business conference, live concert, online class, threatre production or any other important event, Facebook events are an excellent method for generating increased profits and bringing your services to a new and expanded audience of interested individuals. 

Particularly with the pandemic, we can see how the migration online has accompanied crowd size restrictions, health safety concerns and more free time from those who have been laid off or are working more flexible hours in a remote capacity. 

With these factors come an increased focus on consuming online content, including learning new material, enjoying fresh entertainment options and taking part in matters of interest digitally instead of physically. 

Facebook paid events also include extremely useful insight tools which will let you know more about the demographics of your viewers, including their gender, location, age-range and interests. 

Perhaps the best thing about Facebook events is that they’re free and easy to set up. You simply log in and select the option to create an event, then putting in all the information about the online event including its price. 

The main potential cost of a paid Facebook livestream is if you decide to promote it, in which case rates will vary on Facebook. This primarily depends on how heavily you want it promoted and for how long, as well as the type and size of ad. 

In terms of technicals, you will want to test your video and audio equipment first in order to make sure that everything is clearly audible and that the video is broadcasting in adequately high definition. Paying extra attention to quality will yield positive results as viewers can see that you are professional and have expertise, which will greaten their chances of spending money on your event and providing a good review and feedback after the event is over. 

You can either stream the video directly via Facebook or stream it on Facebook using another site’s video-streaming service by inputting the link on Facebook. 

Facebook paid livestreams are a great way to keep building your brand, organization or service. As more and more people look online for entertainment, learning and business, the importance of utilizing Facebook events to stream content will only continue to grow. 

As Mayra Gomes writes: 

“The fact that your audience is already on Facebook is a huge plus when it comes to live streaming, especially if they already follow your personal or business page. Followers are already interested in you, and live video can bring them closer to you.”