Inside the new Google Analytics

Hy folks.

In this post we discuss about the features of the new Google Analytics.

Smarter insights and predictive information

Thanks to advanced machine learning models, the new Analytics can automatically alert you to significant trends in your data – for example rising demand of some specific products – and help you anticipate future actions of your customers.

The new analytics is more customer-centres oriented and provides you with more granular data and predictive information.

For example, the new Analytics can calculate churn probability (so you can more efficiently invest in retaining customers) and the potential revenue you could earn from a particular group of customers. This allows you to create higher value audiences and run analyses to better understand your customers’ behaviors (for example, why some customers spend more than others)

Deeper integration with Google Ads for a better ROI

Thanks to a deeper integration with Google Ads, the new Analytics can help improve the ROI of your paid campaigns. For example, you can create audiences with more relevant, helpful experiences, wherever they choose to engage with your business.

The new Analytics can also measure app and web interactions together: for example it can include conversions from YouTube engaged views that occur in-app and on the web.

A more complete understanding of how customers interact with your business

The new Analytics gives you customer-centric measurement for a more complete view of how your customers interact with your business across their entire lifecycle, from acquisition to conversion and retention . For example, you can see if customers first discover your business from an ad on the web, then later install your app and make purchases there.