Banner
Banner campaign for an Italian movie.
The Need
Our customer was an Italian filmaker who needed to promote his new movie “L’Età Imperfetta”. The Movie, psyco-thriller about two teens, featured beautiful Italian actress Anna Valle and was targeted to teachers, parents and young people – anyone interested in teens’ problems.
The Strategy: as much native as possible
Together with a YouTube campaign and other video campaigns, we developed different banner campaigns targeted to specific audiences (teachers and parents). Our banned was built as much “native” as possible. This means that it was fully integrated in the web page where it was published and was not perceived as a commercial ad by the visitor.
The ad included a short description of the movie and a quote from newspaper.
Ad was published in Coming Soon web site. White backgroung and newspaper quote made ad really natural, informative and not commercial 
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