Expandable Video Ad
Rich-Media Banner: video in expandble banner ad.
For the promotion of the movie “L’Età Imperfetta” we developed in-banner video creatives which expanded outside the initial dimensions of the banner.
Creative initially displayed as a static image, then the movie trailer played once a user clicks on the creative.
Creative showed up in movie site at top of the page 
After clicking on the play icon, the creative expanded out of original dimension and played the trailer 
The creative featured additioal information (movie dates)
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