The Top B2B Social Groups According to Forrester
If you’re trying to maximize your B2B opportunities, there are some great social media channels to check out. What you’re looking to find all depends on the size of your business, field, location and business model, but there are some excellent platforms and forums out…
Developing a Top-Notch B2B Google Ads Strategy
Business-to-business (B2B) is all about business transactions between companies. Instead of marketing to consumers you are marketing to other businesses. Developing a top-notch B2B Google Ads strategy is all about focusing on the best ways for a company to sell its products to other companies….
B2B Marketing Just Took a Huge Step Forward
Today, companies of all segments and sizes, from small stores to major international brands, are using Google Ads to attract new customers through the world’s largest search engine. Google Ads gives you the possibility to target your campaigns to profiled audiences. You can now refine…
5 Indispensable Ways to Retain Your Customers Even on Their Vacations
For those working in B2B sales, their customers’ vacations represent a challenge. With the end of the year approaching and many people going on holiday, many B2B companies already know that contacts will be away for some time, which could lead to a slowdown in…
Flipbook: what is it and how is it useful for B2B?
A digital flipbook is a way to present material online that makes readers feel like they are flipping through an actual book, page-by-page. It increases reader engagement and makes your B2B experience more appealing to potential clients. An HTML5 flipbook provides a great viewing experience…
B2B Web Marketing Strategy
Business-to-business marketing isn’t always easy, but if you learn the right tips you can excel at it. B2B marketing is any campaign, content or outreach that aims to sell your product or service to another business. B2B marketing is quite different than selling a product…
What to put in the homepage of a B2B website
What should a B2B put in homepage? Homepage is the entrance door of our site. It’s the main place, in general, where visitors can understand if they are in the right place in the right moment and can then decide to remain or to leave…