Developing a Top-Notch B2B Google Ads Strategy
Business-to-business (B2B) is all about business transactions between companies. Instead of marketing to consumers you are marketing to other businesses. Developing a top-notch B2B Google Ads strategy is all about focusing on the best ways for a company to sell its products to other companies….
B2B Marketing Just Took a Huge Step Forward
Today, companies of all segments and sizes, from small stores to major international brands, are using Google Ads to attract new customers through the world’s largest search engine. Google Ads gives you the possibility to target your campaigns to profiled audiences. You can now refine…
How to Make An Outstanding B2B Landing Page – 8 tips here
Landing pages capture leads and usually offer free content in exchange for the user’s contact information. They are a crucial part of B2B digital marketing. Learning how to make an outstanding B2B landing page can be extremely beneficial to your business and marketing strategy (Source:…
Boosting in-store sales with online ads
6 strategies to master your online presence and drive sales to your stores Increasing in-store sales isn’t easy, but with the right approach, you can see significant results very quickly and for much less money than you might think. The following guide is about how…
Why my keyword is not performing well in Google Ads – 3 possible reasons
Few days ago I was talking to a B2B customer about the performance of their Google Ads campaign. This company offers very technical graphic services to companies and decided to create one single Google Ads Search campaign including all their services. Overall performance of the…