B2B Web Marketing Strategy
Business-to-business marketing isn’t always easy, but if you learn the right tips you can excel at it. B2B marketing is any campaign, content or outreach that aims to sell your product or service to another business. B2B marketing is quite different than selling a product…
Boosting in-store sales with online ads
6 strategies to master your online presence and drive sales to your stores Increasing in-store sales isn’t easy, but with the right approach, you can see significant results very quickly and for much less money than you might think. The following guide is about how…
What’s a vlog?
What’s a vlog and how can it be part of a B2B web marketing strategy? A vlog is a set of videos that someone regularly posts on the internet in which they record their thoughts or experiences or talk about a subject. (Collins) A vlog (Video Blog) could be defined as…
B2B Web Marketing Channels
B2B can use specific web marketing channels and tools which can help them optimize their online communication strategy to all the different stakeholders. We collected 9 trending B2B web marketing channels: B2B Matchmaking Platforms: B2B Matchmaking Platforms are platforms where businesses can register, describe…
What to put in the homepage of a B2B website
What should a B2B put in homepage? Homepage is the entrance door of our site. It’s the main place, in general, where visitors can understand if they are in the right place in the right moment and can then decide to remain or to leave…
B2B Web Marketing Strategy: B2B buyer personas
When it comes to create a website the most challenging part can be to define the website’s information architecture. This task is not connected to programming, web site development… these activities will come later and will be adjusted according to the content structure we have…
5 B2B Web marketing tips
Mobile-Friendly Website: be sure your website is optimized for mobile devices with immediate information and easy navigation Be straightforward: mention your audience in your website “Are you a business owner?… Are you a PA?…. This way your visitors will be able to know if they…
5 SEO Tips for a B2B web site
Mobile Optimization: from the analysis on our B2B customers’websites more than 60% of traffic comes from mobile devices. In some cases, this number is even higher than 80%. This means that from one side your B2Bs search on Google from their mobiles when they want…