Google Analytics Hits a Roadblock
After Being Declared Illegal In Austria And France, Google Analytics Was Banned In Italy Specifically, Google Analytics is now being banned in some European countries due to infringing European Union (EU) GDPR privacy laws. Google Analytics G4 is a new update that was supposed…
This Year’s Top Highlights of Google Marketing Live 2022
Google Marketing Live is Google’s main global event for the advertising industry. The annual event took place online on May 24, and presented important insights for digital marketers around the world. New ad models, business engagement and creative solutions were the highlights of this event,…
A New Era in Analytics With Google Analytics G4
Google Analytics G4 is a new analytics tool from Google that could have a big impact on European businesses operating online with Google tools in terms of privacy concerns. G4 is going to replace the previous universal analytics tool and this includes many benefits, particularly…
Developing a Top-Notch B2B Google Ads Strategy
Business-to-business (B2B) is all about business transactions between companies. Instead of marketing to consumers you are marketing to other businesses. Developing a top-notch B2B Google Ads strategy is all about focusing on the best ways for a company to sell its products to other companies….
B2B Marketing Just Took a Huge Step Forward
Today, companies of all segments and sizes, from small stores to major international brands, are using Google Ads to attract new customers through the world’s largest search engine. Google Ads gives you the possibility to target your campaigns to profiled audiences. You can now refine…
Google’s Policy on Tracking Cookies and Chrome Could Have a Big Impact On Your Business
If you want to succeed on the internet, you need to know about Google and master its services. From Google Maps to Google Ads, this tech behemoth dominates the whole field. When it comes to advertising online, Google is crucially important because it controls what…
Create a lead form in your ad!
A great opportunity for B2B Web Marketing We have a great piece of news for B2B Marketing and for all companies investing in Google Ads to collect leads! Google Ads has recently introduced a new ad extension designed to help mobile users convert and provide their…
Why my keyword is not performing well in Google Ads – 3 possible reasons
Few days ago I was talking to a B2B customer about the performance of their Google Ads campaign. This company offers very technical graphic services to companies and decided to create one single Google Ads Search campaign including all their services. Overall performance of the…