YouTube matters for B2B marketing in a very big way. Every day, more than one billion hours of video content is consumed globally on YouTube. In the one minute that it might have taken you to read these first few sentences 500 hours of videos have already been uploaded to YouTube (Source: Statista). At this point, YouTube and streaming services have overtaken TV, with 60% of respondents in a recent poll saying they prefer these platforms over television.

What are YouTube Shorts?

YouTube Shorts are a new engaging and short format of YouTube videos.

YouTube videos are in general supposed to be longer than videos on other social media platforms, but, from its first roots, YouTube has been about quality and originality over length.

The new format of YouTube shorts finally pays homage to that. YouTube shorts are similar to Instagram reels and TikTok. You can add music, edit together clips and produce a short video of 15 seconds.

India’s version of YouTube shorts is already succeeding wildly and many nations from the United States to Argentina and the UK are now able to create YouTube shorts using the beta version.

With 2 billion active users on YouTube this is not an opportunity you want to miss out on: the chance to create engaging, fun and informative shorts that will attract businesses to your product or service. You can create a video on the spot or upload one and then add all sorts of perks like I was mentioning above.

Are YouTube Shorts good for B2B?

It depends, but of course yes, if used in a proper way and in the right context.

With YouTube shorts, you have the power to build up your brand recognition and engage the businesses you want to sell to. Unlike B2C advertising, however, you can make your shorts more information and matter-of-fact, although you should never discount the power of humor and a good pun.

The fact is that 43% of B2B buyers and buying groups research where to get what they need on online video sites such as YouTube (Source: McKinsey). If you can tell your story in short clips that don’t take much of their time and link directly to your sales call then you can create a sales dragnet that will optimize your future growth.