Artificial Intelligence (AI) is transforming every area of society right now, and that includes making online shopping much more personalized, attractive and irresistible.

Giving a Boost To E-Commerce

The era of AI is here to stay and it’s now making itself felt strongly in the e-commerce space. We are constantly impacted by advertisements that seem to be reading our mind. In fact, many AI-powered algorithms are able to analyze and track customers to ensure that ads reach who they should. They also make sure that online shopping is as seamless and customized and possible (Source: Bloomreach).

A recent survey pointed to an increase in online purchases made on pure impulse of online users. These are last minute purchases that somebody hasn’t planned ahead of time.

When you do a search on the internet, your interest is immediately recorded in the algorithms, which will soon target you with content and advertising about it. You become highly profitable to certain companies based on forecasting of your potential purposes. This use of AI to predict purchases is growing exponentially and that’s something businesses should be taking into account in their digital marketing (Source: TCS).

Watch For Repeat Customers

Another relevant factor here is that almost 70% of people visit the same site multiple times. At the beginning of the year, Google introduced new tools for the advertising market that take AI functions into account. The highlight was the optimization of AI in the accurate search for potential customers based on their repeat website visits (Source: Big Commerce).

AI delivers what you are looking for according to your profile. For example, when you do an ice cream shop search, Google will promptly show you the ones closest to you, the ones with the lowest price, or cross-correlate and offer you options based on a series you’ve watched or other searches you’ve done. If you are looking for a certain country to travel to, soon Google’s AI system may soon decide to deliver advertisements for products related to that type of trip (Source: SAP).

Targeted Results And Ads Are the Wave of the Future

With ChatGPT’s AI capabilities, companies can also create automated texts and visual presentations to reach targeted customers. With the creative materials ready, it’s just a matter of the rollout and deciding how much you want to spend on your campaigns. With simple AI tools a company is now able to serve more accurate offers and have a much higher click-through rate. (Source: Algolia)