Today, companies of all segments and sizes, from small stores to major international brands, are using Google Ads to attract new customers through the world’s largest search engine.

Google Ads gives you the possibility to target your campaigns to profiled audiences. 

You can now refine your audience targeting even more by selecting your segments based on their industry or company size. This feature could be really useful for B2B audiences.

To enable this feature, you can follow the steps below:

  1. Pick a campaign you want to use B2B targeting
  2. Click on Audiences
  3. Click on Pencil in the blue circle
  4. Click on Browse
  5. Click on Who they are (Detailed Demographics)
  6. Click on Employment
  7. This is where you will find Industry and Company Size targeting
  8. Pick your targeting combination
  9. Click on Save to finish adding it to your campaign

Does it work? You do not know until you test it.